Facebook Sell with Squarespace – How to Sell on Facebook with Squarespace

Facebook Sell with Squarespace

Facebook Sell with Squarespace – Squarespace is more of an all-around website builder than Shopify and BigCommerce. Rather than being a specialized e-commerce builder, it primarily caters to building regular websites, such as portfolios, business and blog pages.

Squarespace Features

However, it also has a range of e-commerce features, so you can create an online store if you want to. This makes Squarespace particularly great if selling online isn’t the sole purpose of your website.

Squarespace’s high-quality designs and creative freedom make it ideal for building a highly customized and professional eCommerce website. Some of its features include:

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  1. Social integration makes it easy to share across Facebook, Twitter, Instagram, and Pinterest
  2. Add maps, forms, surveys, and more to your website
  3. Capture long-term customers with email campaigns
  4. Unlimited products to sell through your online store
  5. Use videos, images, blog posts, and events to promote your products
  6. Catch customers with abandoned checkout recovery
  7. Mobile optimized checkout page

Squarespace has lots of different ways of connecting your social media accounts to your website. For example, you can link your Instagram and Facebook Business accounts to tag products and make shopping even easier for your followers.

You can also add Squarespace tabs showing either gallery or normal pages, as well as connect your Facebook Brand or Business page to your website.

Squarespace E-commerce Features

Squarespace has strong e-commerce features as well as stylish and flexible templates to attract and engage your customers.

Unlike Shopify and BigCommerce, you can’t sell directly through Facebook with Squarespace. However, you can still push, tag, integrate and share your products across Facebook, as well as Instagram, Pinterest, and Twitter.

First, you need to connect your Facebook account to your Squarespace site. You can then add a Facebook Share button to product items, gallery and events pages, and more.

One of the best features for your online store is automatically pushing content to Facebook. Remember, to do this, you must have a Business Facebook Page rather than a personal profile.

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This means when you create new collections or update your products, all you have to do is click ‘Save & Publish’ in your settings. This publishes your content on your website, and shares your updates in a new Facebook post at the same time!

So, Squarespace isn’t quite as automatic or synced as Shopify or BigCommerce but still offers strong social integration. Its strengths lie in its designs and strong visuals to appeal to customers while using its strong social and e-commerce features to draw visitors to your website and your products.

Want to know more? Squarespace’s social shopping is really directed at Instagram, where customers can buy products from your checkout without actually leaving the Instagram app.